John Hagel kaip visada genialiai taiklus:
So, where’s the money? Here’s my answer: to find the money, seek out scarcity. Abundance in some areas inevitably creates scarcity in others. Attention, reputation and talent become relatively scarce in economies of abundance. Businesses will be well positioned to charge for their services if they can deliver one or more of the following values:
- help amplify attention through more effective advice/recommendations
- foster and protect reputation
- help amplify talent development through rich learning environments
The real winners will realize that amplifying return on attention, building reputation and developing talent are deeply and intricately related – the most valuable platforms will address these needs in powerful new ways.
Here’s my answer: to find the money, seek out scarcity. Abundance in some areas inevitably creates scarcity in others. Attention, reputation and talent become relatively scarce in economies of abundance. Businesses will be well positioned to charge for their services if they can deliver one or more of the following values:
- help amplify attention through more effective advice/recommendations
- foster and protect reputation
- help amplify talent development through rich learning environments
The real winners will realize that amplifying return on attention, building reputation and developing talent are deeply and intricately related – the most valuable platforms will address these needs in powerful new ways.
